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| Marketing is process of identify, anticipating and satisfying customers requirement profitable |
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Term
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| A human need is a state of felt deprivation of some basic satisfaction |
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| What is Hierarchy of need theory ? |
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physiological needs
security needs
belonging needs
esteem needs
self actualization needs |
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Definition
| Demand are wants for specific product backed by and ability to buy . |
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Definition
Value =
emotional Benefit + functional benefit
Psychic cost+ energy cost +time cost + monetary cost |
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