Term
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Definition
| marketing that targets markets throughout the world |
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Term
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Definition
| moves resources across national boundaries without regard to the country in which the headquarters are located |
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Term
| environmental challenges facing global marketers |
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Definition
1. culture
2. economic and technological development
3. political structure
4. demographic |
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Term
| env challenge #1: Culture |
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Definition
set of values shared by its citizens that determine what is socially acceptable
significant differences in:
-acceptable business practices: ex) negotiation
-acceptable promotional themes: ex) saying something negative about a competitior
-language problems |
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Term
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Definition
| find someone who speaks the foreign language as their first language and english as their second, and have them translate it back to you |
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Term
| 2. Economic and technological development |
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Definition
-per capital income and distribution: is there a middle class?
-stage of economic development: fully developed: most consumer products
-level of technological sophistication |
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Term
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Definition
-quotas (how many), tarriffs(tax on foreign goods), content rules ("if 70% of product is U.S., then it is U.S. product")
protectionism: actions you take to protect your country
-gov beauracracy and actions
political instability |
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Term
WTO: World Trade Organization
-regional trade agreements/market groupings |
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Definition
enforces trade agreements which have reduced tarrifs worldwide by 1/3
NAFTA: eliminated trade barriers across countries
EU: European Union
CAFTA: Central American free trade agreement: between U.S. and central america |
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Term
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Definition
-population density
-age: MEDIAN age
-educational level |
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