Term
| Marketing begins and ends with a |
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| A process by which companies create value for customers and build strong customer relationships to capture value from customers in return. |
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| Some combination of products, services, info, or experiences offered to a market to satisfy a need or want |
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focusing only on existing wants and losing sight of underlying consumer needs |
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Term
Customer Value and Satisfaction Expectations |
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Definition
| Customers set the values and satisfactions. Marketers set the right level of expectations- not too high or low |
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Term
the act of obtaining a desired object from someone by offering something in return. |
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