Term
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Definition
| the marketing of goods and services to individuals and organizations for purposes other than personal consumption |
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Term
| business to business electronic commerce |
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Definition
| the use of the internet to facilitate the exchange of goods, services, and information between organizations |
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Term
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Definition
| a measure of a web site's effectiveness; calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit |
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Term
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Definition
| this elimination of intermediaries such as wholesalers or distributers from a marketing channel |
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Term
| strategic alliance (strategic partnership) |
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Definition
| a cooperative agreement between business firms |
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Term
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Definition
| a firm's belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely |
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Term
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Definition
| the condition that exists when one party has confidence in an exchange partner's reliability and integrity |
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Term
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Definition
| a network of interlocking corporate affiliates |
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Term
| original equipment manufacturers (OEMs) |
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Definition
| individuals and organizations that buy business goods and incorporate them into the products that they produce for eventual sale to other producers or to consumers |
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Term
| North American Industry Classification System (NAICS) |
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Definition
| a detailed numbering system developed by the U.S., Canada, and Mexico to classify North American business establishments by their main production processes |
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Term
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Definition
| the demand for business products |
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Term
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Definition
| the demand for two or more items used together in a final product |
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Term
| multiplier effect (accelerator principle) |
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Definition
| phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product |
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Term
| business to business online exchange |
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Definition
| an electronic trading floor that provides companies with integrated links to their customers and suppliers |
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Term
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Definition
| a practice where business purchasers choose to buy from their own customers |
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Term
| major equipment (installations) |
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Definition
| capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings |
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Term
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Definition
| goods, such as portable tools and office equipment, that are less expensive and shorter lived than major equipment |
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Term
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Definition
| unprocessed extractive or agricultural products, such as mineral ore, lumber, wheat, corn, fruits, vegetables, and fish |
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Term
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Definition
| either finished items ready for assembly or products that need very little processing before becoming part of some other product |
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Term
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Definition
| products used directly in manufacturing other products |
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Term
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Definition
| consumable items that do not become part of the final product |
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Term
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Definition
| expense items that do not become part of a final product |
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Term
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Definition
| all those people in an organization who become involved in the purchase decision |
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Term
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Definition
| a situation requiring the purchase of a product for the first time |
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Term
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Definition
| a situation where the purchaser wants some change in the original good or service |
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Term
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Definition
| a situation in which the purchaser reorders the same goods or services without looking for new information of investigating other suppliers |
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