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marketing essentials Graham chapter v4
marketing flashcards
23
Marketing
9th Grade
10/07/2013

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Term
International trade
Definition

The exchange of goods and services among nations.

Term
imports
Definition
Are goods and services purchased from other countries
Term

Exports

 

Definition

Goods and services sold to other countries 

 

Term
Balance of trade
Definition
Positive balance of trade or trade surplus, occurs when nation exports more than it imports
Term
feed trade
Definition
Commercial exchange between nations that is conducted on free market principals without restrictive regulations
Term
Tariff (sometimes called a duty)
Definition
Tax on imports
Term
Quota
Definition

Limits either the quantity or the monetary value of a product that may be imported

 

Term
Embargo
Definition
Is a total ban on specific goods coming into and leaving a country
Term
Protectionism
Definition
It's a government's establishment of economic policies that systematically restrict imports in order to protect domestic industries
Term
World trade organization (WTO)
Definition
Is a coalition of nations that makes rules governing international trade
Term
North America free trade agreement(NAFTA)
Definition
International trade agreement among the United states, Canada, and Mexico
Term
European Union
Definition
Europe's trading bloc. In 1992, the Maastricht
Term
Licensing
Definition
Involves letting another company (licensee) use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty
Term
Contract manufacturing
Definition
Involves hiring a foreign manifest manufacturer to make your products, according to your products
Term
Joint venture
Definition
A business enterprise that companies set up together
Term
Foreign direct investment
Definition
Establishment of a business in a foreign country
Term
Multinationals
Definition
Large corporations that have operations in several countries
Term
Mini-nationals
Definition
Are midsize or smaller companies that have operations in foreign countries
Term
Globalization
Definition
Selling the same product and using the same promotion methods in all countries
Term
Adaptation
Definition
Company's use of an existing product a and/or promotion to which changes are made to better suit the characteristics or a country or region
Term
Customization
Definition
Involves creating specially designed products or Promotions for very certain countries or regions
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