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Marketing Essentials- Chapter 3 Graham
Economics Unit
33
Marketing
Not Applicable
12/05/2012

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Term
Economy
Definition
The organized way a nation provides for the needs and wants for its people
Term
Resources
Definition
All of the things used in producing goods and services
Term
Factors of production
Definition
Compromise 4 categories: land, labor, capital and entrepreneurship
Term
Infrastructure
Definition
The physical development of the country
Term
Entrepreneurship
Definition
The skills of people who are willing to invest their time and money in order to run a business
Term
Scarcity
Definition
The difference between wants and needs and available resources
Term
Traditional Economy
Definition
Traditions and rituals answer to basic questions of what, how and for whom
Term
Market Ecomony
Definition
No government involvement in economic decisions
Term
Command Economy
Definition
System in which a country's govenment makes economic decisions and decides what, when and how much
Term
Productivity
Definition
Output per worker per hour that is measured over a defined peroid of time.
Term
GDP(Gross Domestic Product)
Definition
Output of goods and services produced by labor and property located within a country
Term
GNP (Gross National Product)
Definition
Total dollar value of goods and services produced by a nation
Term
CPI (Consumer Price Index)
Definition
Measures the change in price over a period of time for specific retail goods and services used in an average urban household
Term
PPI (Producer Price Index)
Definition
Measures wholesale price levels in the economy
Term
Business Cycle
Definition
Reaccuring changes in economic activity such as contraction and expansion
Term
Expansion
Definition
Time when the economy is flourishing, often called period of prosperity
Term
Recession
Definition
Time when economy slowing down that lasts for at least 6 months
Term
Depression
Definition
Period of prolonged recession, longer than 6 months
Term
Recovery
Definition
To signify a period of growth and renewed economic growth after a recession or depression
Term
Economic Want
Definition
The desire for an item that can be valued in monetary term
Term
Noneconomic want
Definition
The desire for something that can be obtained without money
Term
Supply & Demand Theory
Definition
The price customers are willing to pay for the number of products producers are willing to make
Term
Elastic Demand
Definition
Slight change in price creates a large change in demand
Term
Inelastic Demand
Definition
Change in price has very little effect on demand
Term
Surplus
Definition
The supply is greater than the demand
Term
Shortage
Definition
The demand is greater than the supply
Term
Equlibrium Point
Definition
Amount of product being supplied is equal to the amount demanded
Term
Sole proprietor
Definition
Single owner of business
Term
Partnership
Definition
Two or more owners of a business
Term
LLC (Limited liability company)
Definition
Owners have limited liability, limited life, personal property can't be used to pay debts
Term
Corportaion
Definition
Form an entity that will be treated as a person with legal rights, duties and powers
Term
Functions of business: Production
Definition
Creating, growing, manufacturing or improving something created by someone else
Term
Functions of business: Marketing
Definition
When goods are created, grown or manufactured they must be sold in the marketplace
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