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| is the process of planning, pricing, promoting, selling, and distributing ideas, goods or service to create exchanges that satisfy customers |
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| are tangible items that have monetary values and satisfy your needs and wants such as cars, toys, furniture, televisions clothing, and candy |
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| intangible items that have monetary values and satisfy you needs |
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| is the idea that a business should strive to satisfy customers needs and wants while generating a profit for the firm |
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| utilities are the attributes of a product or service that make it capable of satisfying consumers needs and wants |
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| all people who share similar needs and wants and who have the ability to purchase a given product |
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| consists of consumers who purchase goods and services for personal use |
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| or business to business market includes all businesses that buy products for use in their operations |
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| is its percentage of total sales volume generated by all companies that complete in a given market |
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| the group that is identified for a specific marketing program |
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| list information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residences. |
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| includes four basic marketing strategies called the four ps: product, price, place, and promotion |
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