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Marketing Definitions
Definitions for Vocabulary-Chapter 7: Basic marketing-A Marketing Strategey Planning Approach, McGraw Hill Publishing Co.
20
Marketing
Undergraduate 3
10/07/2007

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Term
Business and Organizational Customers
Definition
Any buyers who buy for resale or to produce other goods and services. Examples include: Producers of goods/services: manufacturers,farmers; Middlemen; Government units; Nonprofit organizations; not all are organized businesses
Term
Purchasing specifications
Definition
A written description of what the firm wants to buy; very detailed
Term
ISO 9000
Definition
A way for a supplier to document its quality procedures according to internationally recognized standards; assures a customer that the supplier has effective quality checks in place
Term
purchasing mangaers
Definition
buying specialists for their employers; hold important positions and take a dim view of sales reps who try to go around them
Term
Multiple bying Influence
Definition
Several people share in making a purchase decision-even top management; Possible buying influences include: users, Influencers, Buyers, Deciders, Gatekeepers
Term
Buying Center
Definition
All the people who participate in or influence a purchase (The buyers, users gatekeepers, deciders, influencers)
Term
Vendor Analysis
Definition
a formal rating of suppliers on all relevant areas of performance; the purpose is not just to get a lower price on parts or service-purpose is to lower the total costs associated with the purchase (shipping, customer satisfaction)
Term
Requisition
Definition
A request to buy something, completed by a person who needs to purchase something in a company (Ex: Purchase Orders)
Term
New-Task Buying
Definition
occurs when an organization has a new need and the customer wants a great deal of information; can involve: *setting product specifications, *evlauating sources of supply, and *establishing an order routine
Term
Straight Rebuy
Definition
a routine repurchase that may have been made many times before; buyers don't need to look for new information or new sources of supply
Term
Modified Rebuy
Definition
the in-between process where some review of the buying situation is done-though not as much as in New-Task buying
Term
Just-In-Time Delievery
Definition
Providing a customer with inventory when it's needed; reliably getting products there just before the customer needs them; closer relationships between buyers/sellers
Term
Negotiated Contract Buying
Definition
agreeing to contracts that allow for changes in the purchase arrangements; general project and basic price is described but with provision for changes and price adjustments up or down
Term
Outsource
Definition
contract with an outside firm to produce goods or services rather than to produce them internally; usually cuts costs
Term
Reciprocity
Definition
trading sales for sales: "if you buy from me, I'll buy from you"; bigger factor in other countries; usually resisted by purchasing managers
Term
Competitive Bids
Definition
the terms of sale offered by different suppliers in response to the purchase specifications posted by the buyer; can be set up in the form of auction sites; can go beyond one time transactions
Term
North American Industry c lassification System (NAICS)
Definition
groups of firms in similar lines of business; Two-digit industries are less specific than three-diget industries
Term
Open to Buy
Definition
the buyers have budgeted funds that can be spend during the current period; if the money has not been spent then the buyers can spend freely
Term
Resident Buyers
Definition
Independent buying agents who work in central markets for several retailer or wholesaler customers based in outlying areas or other countries
Term
Foreign corrupt Practices Act
Definition
prohibits US firms from paying bribes to foreign officials-passed by Congress in 1977; a manager isn't held responsible if an agen in the foreign country secretley pays bribes
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