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Marketing Definitions
Definitions for Vocabulary-Chapter 5: Basic marketing-A Marketing Strategey Planning Approach, McGraw Hill Publishing Co.
9
Marketing
Undergraduate 3
09/19/2007

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Term
Gross Domestic Product
Definition
the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country (Gross nationtal income is a part of this)
Term
Gross National Income
Definition
a measure that is similar to GDP but GNI does not include income earned by foreigners who own resources in that nation
Term
Birthrate
Definition
the number of babies born per 1,000 people- has fluctuated greatly in the last 50 years
Term
Metropolitan Statistical Area (MSA)
Definition
an integrated economic and social unit with a large population nucleus; 50,000 or more inhabitants
Term
real income
Definition
income that is adjusted to take out the effects of inflation on purchasing power
Term
Disposable income
Definition
the amount of income that is left after taxes
Term
discretionary income
Definition
what is left of disposable income after paying for necessities
Term
empty nesters
Definition
people whose children are grown and who are now able to spend theirm money in other ways; usually in the 50-64 age group
Term
senior citizens
Definition
people over 65; number is increasing rapidly because of modern medicine
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