Term
| business organizational customers |
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Definition
| any buyers who but for resale or to produce other goods and services |
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Term
producers of goods and services
middlemen
government units
nonprofit organizations |
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Definition
| types of organizational customers |
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Term
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Definition
| buying specialists for their employers |
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Term
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Definition
| a way for a supplier to document its quality procedures according to nationally recognized standards |
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Term
| (1) users (2) influencers (3) buyers (4) deciders (5) gatekeepers |
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Definition
| possible buying influences |
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Term
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Definition
| all the people who participate in or influence a purchase |
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Term
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Definition
| a formal rating of suppliers on all relevant areas of performance |
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Term
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Definition
| a request to buy something |
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Term
| (1) new-task buying (2) straight buying (3) modified buying |
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Definition
| three similar buying processes |
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Term
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Definition
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Term
| North american industry classification system |
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Definition
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Term
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Definition
| buyers have budgeted funds that can be spent during the current period |
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Term
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Definition
| independent buying agents who work in central marketsfor several retailer or wholesaler customers based in outlying areas or other countries. |
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Term
| Foreign corrupt practices act |
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Definition
| forbids us firms from paying bribes to foreign officials |
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Term
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Definition
| procedures that develop and analyze new info about a market |
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Term
| marketing information system |
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Definition
| an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions |
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Term
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Definition
| a system for linking computers within a company |
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Term
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Definition
| a place where databases are stored so that they are available when needed |
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Term
| decision support system-computer program that makes it easy for a marketing manager to get and use info and he or she is making decisions |
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Definition
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Term
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Definition
| a statement of relationships among marketing variables |
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Term
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Definition
| a decision making approach that focuses on being objective and orderly in testing ideas before accepting them |
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Term
| (1) Defining the problem (2) analyzing the situaion (3) getting problem-specific data (4) interpreting the data (5) solving the problem |
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Definition
| marketing research process |
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Term
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Definition
| an informal study of what info is already available in the problem area |
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Term
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Definition
| info that has been collected and published already |
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Term
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Definition
| info specifically collected to solve a current problem |
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Term
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Definition
| a plan that specifies what info will be obtained and how |
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Term
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Definition
| involves 6-10 people being interviewed informally as a group |
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Term
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Definition
| a group of consumers who provide info on a continuing basis |
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Term
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Definition
| the need satisfying offering of a firm |
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Term
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Definition
| the product's ability to satisfy a customers needs or requirements |
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Term
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Definition
| a set of individual products that are closely related |
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Term
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Definition
| the set of all product lines and individual products that a firm sells |
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Term
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Definition
| products meant for the final customer |
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Term
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Definition
| products meant for use in producing other products |
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Term
| (1) convenience (2) shopping (3) specialty (4) unsought |
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Definition
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Term
| (1) staples (2) impulse (3) emergency |
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Definition
| types of convenience products |
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Term
| (1) homogenious (2) heterogenious |
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Definition
| types of shopping products |
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Term
| (1) new unsought (2) regularly unsought |
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Definition
| types of unsought products |
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Term
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Definition
| the demand for business products derives from the demand for final consumer products |
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Term
| (1) installations (2) accessories (3) raw materials (4) components (5) supplies (6) professional services |
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Definition
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Term
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Definition
| a word,letter or a group of words or letters |
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Term
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Definition
| includes only those words, symbols, or marks that are legally registered for use by a single company |
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Term
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Definition
| the value of a brand's overall strenth in the market |
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Term
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Definition
| spells out what kinds of marks can be protected and the exact method of protecting them |
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Term
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Definition
| a well known brand that sellers pay a fee to use |
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Term
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Definition
| separate brand names for each product |
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Term
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Definition
| brands created by producers |
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Term
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Definition
| brands created by middlemen (ace hardware) |
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Term
| (1) promoting (2) protecting (3) enhancing |
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Definition
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Term
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Definition
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Term
| federal fair packaging and labeling act |
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Definition
| saying the consumer goods be clearly labeled in easy to understand terms |
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Term
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Definition
| explains what the seller promises about its product |
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Term
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Definition
| says that producers must provide a clearly written warrenty if they choose to offer a warrenty |
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Term
| (1) introduction (2) growth (3) maturity (4) decline |
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Definition
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Term
| (1) idea generation (2) screening (3) idea evaluation (4) development (5) commercialization |
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Definition
| new product development steps |
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Term
| consumer product safety act |
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Definition
| set up the commission to encourage safety in product design and better quality control |
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