Term
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Definition
| Firms that help the company to promote, sell, and distribute its goods to final buyers |
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Term
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Definition
| Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives |
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Term
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Definition
| The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics |
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Definition
| the 78 million people born during the years following WWII and lasting until 1964 |
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Definition
| The 49 million people born between 1965 and 1976 in the "birth dearth" following the baby boom |
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Term
| Millenials (Generation Y) |
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Definition
| The 83 million children of the baby boomers born between 1977 and 200 |
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Term
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Definition
| Economic factors that affect consumer purchasing power and spending patterns |
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Term
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Definition
| Natural resources that are needed as inputs by marketers or that are affected by marketing activites |
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Term
| Environmental Sustainability |
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Definition
| Developing strategies and practices that create a world economy that the planet can support indefinitely |
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Term
| Technological environment |
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Definition
| Forces that create new technologies, creating new product and market opportunities |
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Term
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Definition
| Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society |
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Term
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Definition
| Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors |
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