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Marketing Chapter 8
Test Questions
24
Marketing
12th Grade
01/09/2011

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Term
E-commerce
Definition
Involves business activities completed electronically via the internet.
Term
Click-only business
Definition
Companies that complete almost all of their business activities through the internet
Term
Brick-and-mortar business
Definition
Companies that complete business activities by means other than the internet
Term
Brick-and-click business
Definition
companies that combine traditional business operations with use of the internet
Term
B2C (business to customer)
Definition
internet sales in the US were approximately $110 billion in 2006
Term
B2B (business to business)
Definition
internet sales for 2007 topped $800 billion
Term
Virtual marketing
Definition
Is the completion of marketing activities primarily through the use of computer and internet technologies
Term
Product fulfillment center
Definition
Provides some or all of the activities required to fill customer orders
Term
Pop-up
Definition
an advertisement that opens in a new window when a webpage is being viewed
Term
Rich media
Definition
a variety of digital technologies that provide interactive multimedia experiences for users
Term
Business blogs
Definition
regularly updated online journals written by company experts
Term
The use of the Internet as a place to buy and sell products had it beginnings.
Definition
In the mid 1900s
Term
E-commerce includes all of the following except.
Definition
In-store sales
Term
Which of the following is not one of the stages of e-commerce development?
Definition
Incorporation
Term
Many of the first e-commerce companies were unsuccessful because they
Definition
Didn't understand the marketing concept
Term
True or False: The United States leads the world in the number of Internet users?
Definition
True
Term
True or False: The total amount of business-to-consumer Internet sales is much larger than business-to-business sales.
Definition
False
Term
True or False: Some products can actually be distributed directly to consumers’ homes using the Internet.
Definition
True
Term
True or False: While being able to process an order using the Internet is an important customer service, it actually costs more than a traditional sale.
Definition
False
Term
True or False: Most Internet shoppers go online for the purpose of gathering information rather than to make an online purchase.
Definition
True
Term
True or False: Today, most consumers are satisfied with their shopping experience when they purchase a product on the Internet.
Definition
True
Term
Information Stage
Definition
A simple web site that provides basic information to help prospective customers as they gather information about products and companies.
Term
Interaction Stage
Definition
The company uses its web site to interact with customers (e-mail). Customers can ask questions or contact specific people in the company.
Term
Full Integration Stage
Definition
An entire business action can be completed on an integrated site.
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