Term
|
Definition
Involves business activities completed electronically via the internet. |
|
|
Term
|
Definition
Companies that complete almost all of their business activities through the internet |
|
|
Term
Brick-and-mortar business |
|
Definition
Companies that complete business activities by means other than the internet |
|
|
Term
|
Definition
companies that combine traditional business operations with use of the internet |
|
|
Term
B2C (business to customer) |
|
Definition
internet sales in the US were approximately $110 billion in 2006 |
|
|
Term
B2B (business to business) |
|
Definition
internet sales for 2007 topped $800 billion |
|
|
Term
|
Definition
Is the completion of marketing activities primarily through the use of computer and internet technologies |
|
|
Term
Product fulfillment center |
|
Definition
Provides some or all of the activities required to fill customer orders |
|
|
Term
|
Definition
an advertisement that opens in a new window when a webpage is being viewed |
|
|
Term
|
Definition
a variety of digital technologies that provide interactive multimedia experiences for users |
|
|
Term
|
Definition
regularly updated online journals written by company experts |
|
|
Term
The use of the Internet as a place to buy and sell products had it beginnings. |
|
Definition
|
|
Term
E-commerce includes all of the following except. |
|
Definition
|
|
Term
Which of the following is not one of the stages of e-commerce development? |
|
Definition
|
|
Term
Many of the first e-commerce companies were unsuccessful because they |
|
Definition
Didn't understand the marketing concept |
|
|
Term
True or False: The United States leads the world in the number of Internet users? |
|
Definition
|
|
Term
True or False: The total amount of business-to-consumer Internet sales is much larger than business-to-business sales. |
|
Definition
|
|
Term
True or False: Some products can actually be distributed directly to consumers’ homes using the Internet. |
|
Definition
|
|
Term
True or False: While being able to process an order using the Internet is an important customer service, it actually costs more than a traditional sale. |
|
Definition
|
|
Term
True or False: Most Internet shoppers go online for the purpose of gathering information rather than to make an online purchase. |
|
Definition
|
|
Term
True or False: Today, most consumers are satisfied with their shopping experience when they purchase a product on the Internet. |
|
Definition
|
|
Term
|
Definition
A simple web site that provides basic information to help prospective customers as they gather information about products and companies. |
|
|
Term
|
Definition
The company uses its web site to interact with customers (e-mail). Customers can ask questions or contact specific people in the company. |
|
|
Term
|
Definition
An entire business action can be completed on an integrated site. |
|
|