Term
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Definition
| Process of collection and use of information for marketing decision making |
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Term
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Definition
| Information-gathering procedure in marketing research that typically brings 8 to 12 people together to discuss a given subject |
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Term
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Definition
| Discussing a marketing problem with informed sources within the firm as well as outside it and examining information from secondary sources. |
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Definition
| Estimate of company revenue for a specified future period |
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Term
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Definition
| Previously published data |
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Term
| jury of executive opinion |
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Definition
| Sales forecasting method that considers the sales expectations of various executives |
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Term
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Definition
| Information collected for the first time. |
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Term
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Definition
| Sales forecasting method that gathers and redistributes several rounds of anonymous forecasts until the participants reach a consensus |
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Term
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Definition
| Process of selecting survey respondents or other research participants |
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Term
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Definition
| Sales forecast based on the combined sales estimates of the firm’s salespeople |
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Term
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Definition
| Sample that gives every element of the population a chance of being selected |
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Term
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Definition
| Sales forecasting method that estimates future sales through statistical analyses of historical sales patterns. |
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Term
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Definition
| Arbitrary grouping that produces data unsuited for most standard statistical tests. |
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Term
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Definition
| Forecasting technique that assigns weights to historical sales data, giving the greatest weight to the most recent data |
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