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| The study of consumers and how they make decisions. |
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| Buy products or services for personal use |
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| Buy goods and services to produce and market other goods and services or for resale |
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| Anything you require to live |
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| The set of positive or negative factors that direct individual behavior. |
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| Reasons to purchase based on feelings, beliefs, or attitudes. |
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| Reasons to buy on facts or logic |
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| The decision processes and actions of consumers as they buy services and products |
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| Consumer decision-making process |
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| The process by which consumers collect and analyze information to make choices among alternatives. |
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| The characteristics and character taht make a person unique. |
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| An eduring pattern of emotions and behaviors that define an individual. |
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| A frame of mind developed from a person's values, beliefs, and feelings. |
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| An individual's belief about his or her identity, image, and capabilities. |
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| Is the way a person lives as reflected by material goods, activities, and relationships. |
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| The history,beliefs, customs, and traditions of a group. |
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| A group of people or an organization that an individual admires, identifies with, and wants to be a part of. |
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| Routine decision making is used for purchases that are made frequently and do not require much thought. |
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| Limited decision making is associated with a product that is more expensive or is purchased less frequently. |
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| Extensive Decision Making |
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Definition
| Extensive decision making occurs when the consumer methodically goes through all five steps of the decision making process. |
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| The first step in the decision-making process then is when the consumer recognizes a need, desire, or problem. |
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| After a need or problem has been identified, the consumer gathers information about alternative solutions. |
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| After gathering information, the consumer evaluates the various alternatives to determine which is best. |
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| This step involves agreeing with the business selling the product on what you will buy, the cost, payment method, and how you will receive the product or service. |
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Term
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Definition
| Each time a purchase is made and the product or service is used, the consumer will begin to realize whether it met the need or solved the problem. |
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