Term
| Syndicated Sources of Data |
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Definition
| Companies that collect and sell common pools of data designed to serve the needs of a number of clients including competing firms in the same industry; household/consumer type or institutional |
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Term
| Why it's different from other secondary sources |
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Definition
| Syndicated data is collected because it has a known commercial value and is created for the purpose of marketing research; other sources are collected for other purposes |
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Term
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Definition
Household: Relate to general values and lifestyles, media use, or product-purchase patterns; Consumer: used to obtain information on beliefs,values, attitudes, preferences and intentions
Surveys
Panels
Scanners |
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Term
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Definition
| Track product movement through distribution channel or look at corporate statistics |
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Term
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Definition
Periodic surveys: collect data on the same variables at regular intervals with new respondents each time; they track change over time
Panel surveys: measure the same group of respondents over time but not always the same variables
Shared surveys: developed and executed for multiple clients who share the expenses |
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Term
| Survey Classifications Based on Content |
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Definition
Psychographics and Lifestyles: refers to the activities people engage in, the interests they have, and the opinions they hold of themselves
Advertising Evaluation:asses the effectiveness of advertising and measure the size of the audience
General Surveys: other purposes like examining purchase and consumption behavior |
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Term
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Definition
| Single-source data provide integrated information on household variables, including media consumption and purchases, and marketing variables, such as product sales, price, advertising, promotion, and in-store marketing effort. |
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