Shared Flashcard Set

Details

Marketing Chapter 14
Test Questions
23
Marketing
12th Grade
04/07/2011

Additional Marketing Flashcards

 


 

Cards

Term
Elasticity of demand
Definition
______________ describes the relationship between changes in a product’s price and the demand for that product.
Term
Inelastic demand
Definition
_____________ is when a price decrease will decrease total revenue.
Term
Elastic demand
Definition
_____________ is when a price decrease will increase total revenue.
Term
breakeven point
Definition
The ____________ is the quantity of a product that must be sold for total revenues to match total costs at a specific price.
Term
selling price
Definition
The price charged for a product or service is known as the __________.
Term
product cost
Definition
The largest part of the selling price for most products is the _________(the cost of producing or buying the product).
Term
gross margin
Definition
The difference between the cost of the product and the selling price is known as the _________ .
Term
operating expenses
Definition
All costs associated with actual business operations are _____________.
Term
Net profit
Definition
_________ is the differences between the selling price and all costs and operating expenses associated with the product sold.
Term
markup
Definition
A __________ is an amount added to the cost of a product to determine the selling price.
Term
markdown
Definition
A __________ is a reduction from the original selling price.
Term
skimming price
Definition
A __________ is a very high price designed to emphasize the quality or uniqueness of the product.
Term
penetration price
Definition
A ___________ is a very low price designed to increase the quantity sold of a product by emphasizing the value.
Term
penetration price
Definition
A ___________ is a very low price designed to increase the quantity sold of a product by emphasizing the value.
Term
Non-price competition
Definition
__________ de-emphasizes price by developing a unique offering that meets an important customer need.
Term
one-price policy
Definition
A ______________ means that all customers pay the same price.
Term
flexible pricing policy
Definition
A _____________ allows customers to negotiate the price within a price range.
Term
Price lines
Definition
____________ are distinct categories of prices based on differences in product quality and features.
Term
FOB pricing
Definition
___________ identifies the location from which the buyer pays the transportation costs and takes title to the products purchased.
Term
zone pricing
Definition
With ___________, different product or transportation costs are set for specific areas (or zones) of the seller’s market.
Term
Discounts and allowances
Definition
_______________ are reductions in a price given to the customer in exchange for performing certain marketing activities or accepting something other than what would normally be expected in the exchange.
Term
Consumer credit
Definition
__________(retail credit) is credit extended by a retail business to the final consumer.
Term
Trade credit
Definition
__________ is offered by one business to another business.
Supporting users have an ad free experience!