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Definition
| is a name, term, design, symbol, or any other feature that identifies one marketer's product as distinct from those of others |
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| is the part of a brand that can be spoken including letters words and numbers |
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| is a legal designation indicating that the owner has exclusive use of a brand or a part of a brand and others are prohibited from using it |
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| is the full legal name of an organization |
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| is a customers favorable attitude toward a specific brand |
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| occurs when a customer is aware that the brand exists and views it as an alternative purchase |
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| is a stronger degree of brand loyalty |
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| consumer will except no other substitute to a brand |
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is the marketing and financial value associated with a brand's strength in market
-brand awareness
-percieved brand quality
-brand associations
-brand loyalty |
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| are initiated by producers and ensure that producers are identified with their products at the point of purchase |
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| privet distributor brands |
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| are initiated and owned by resellers: safeway, walmart brand |
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| indicate only the product category |
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| is a policy of giving each product a different name |
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| all of a firms products are branded with the same name or part of the name such as kelloggs frost flacks and shit |
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| occurs when a firm uses one of its existing brands to brand a new product in a different product category |
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| is the use of two or more brands on one product |
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| and agreement in which a company permits another organization to use its brand on other products for a licensing free |
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Definition
| to promote an over-all company image a firm may decide that all packages should be similar or include one major element of design |
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Definition
| a series of electronically readable lines identifying the product and providing inventory and pricing information |
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