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Definition
| the creation and maintenance of satisfying exchange relationships |
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| you do not need to rely on others for the things you need to survive |
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| Exchanging products or services with others by agreeing on their values |
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| Concentrating on one thing so that they can be done well |
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Definition
| Established the use of currency as a recognized medium of exchange |
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| A location where people bring products to be conveniently exchanged |
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| Function creates or obtains products or services for sale |
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Definition
| Offering products or produced or manufactured by others for sale to customers |
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Definition
| The ongoing activities designed to support the primary function of a business and keep it operating efficiently |
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Definition
| Plans and manages financial records and information by relating to a businesses finances |
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Definition
| Developing, implementing and evaluating the plans and activities of a business |
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Definition
| Using the needs of customers as the primary focus during the planning, production, pricing, distribution and promotion of a product or service |
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Definition
| A description of a unique group of prospective customers a business wants to serve and their location |
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Definition
| the blending of 4 marketing elements- product, distribution, price and promotion- by the business |
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Term
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Definition
| Anything offered to a market by the business to satisfy needs, including physical products, services and ideas |
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Definition
| includes the locations and methods used to make the product available to customers |
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Definition
| the amount that customers pay and the methods of increasing the value of the product to the customers |
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Definition
| the methods used and information communicated to encourage customers to purchase and to increase their satisfaction |
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Definition
| developing loyal customers who continue to purchase from the business for a long period of time |
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Term
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Definition
| approach to customer service that gives employees the authority to solve many customer problems |
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