Term
|
Definition
| Marketing activities other than personal selling, advertising, and publicity that stimulate consumer purchasing and dealer effectiveness |
|
|
Term
| point-of-purchase advertising |
|
Definition
| Displays and other promotions located near the site of the actual buying decision |
|
|
Term
|
Definition
| Sales promotion technique that involves the distribution of articles such as key rings and ball point pens that bear the advertiser's name, address, and advertising message |
|
|
Term
|
Definition
| Nonpersonal selling effort that makes direct or indirect promotional comparisons with competing brands. |
|
|
Term
|
Definition
| Nonpersonal selling of a particular good or service. |
|
|
Term
|
Definition
| Promotion seeking to reinforce previous promotional activity by keeping the name of the good, service, organization, person, place, idea, or cause in front of the public. |
|
|
Term
|
Definition
| Promotion that attempts to increase demand for an existing good, service, organization, person, place, idea, or cause |
|
|
Term
|
Definition
| Nonpersonal selling by stores that offer goods or services directly to the consuming public |
|
|
Term
| institutional advertising |
|
Definition
| Promoting a concept, an idea, a philosophy, or the goodwill of an industry, company, organization, place, person, or government agency |
|
|
Term
|
Definition
| Paid, nonpersonal communication through various media with the purpose of informing or persuading members of a particular audience |
|
|
Term
|
Definition
| Sharing of advertising costs between the manufacturer and the retailer of a good or service. |
|
|
Term
|
Definition
| Marketing specialist firm that assists advertisers in planning and implementing advertising programs. |
|
|
Term
|
Definition
| Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause |
|
|
Term
|
Definition
| Stimulation of demand for a good, service, place, idea, person, or organization by disseminating commercially significant news or obtaining favorable media presentation not paid for by the sponsor |
|
|
Term
|
Definition
| Series of different but related ads that use a single theme and appear in different media within a specified time period. |
|
|
