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increase quantity= decreased fixed cost per unit |
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increase in different goods produced = decrease in total cost of production |
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increase production(output) by using least cost(input) as possible |
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level of effort in negotiation function |
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efficient allocation of labor |
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cost of foregoing profitable opportunities |
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1) channel level 2) member type 3) member number |
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- no intermediaries - aka corporate channel |
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-has intermediaries -aka commercial channel |
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interorganizational channel |
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channel structure boundaries |
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-human boundary (labor) -economic boundary (money) -geographical boundary |
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-physical possession - ownership -promotion |
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-Financing (installment) -Risk - Information -negotiation |
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Administering existing channel to secure cooperation of channel member to meet distribution objectives |
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-distribution objectives -distribution strategy (based on objectives) -distribution tasks |
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-postponement -Speculation |
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-Spatial Convenience -Lot Size -waiting time -product assortment |
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Big to Smaller categories |
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small x to bigger X groups |
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Big X to smaller x groups |
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