Term
|
Definition
The value exchanged for products in a marketing exchange. |
|
|
Term
|
Definition
|
|
Term
|
Definition
Total revenue - total costs |
|
|
Term
|
Definition
(price * quantity sold) - total costs |
|
|
Term
|
Definition
Emphasizing price as an issue and matching or beating competitors' prices. |
|
|
Term
|
Definition
Emphasizing factors other than price to distinguish a product from competing brands. |
|
|
Term
|
Definition
A graph of the quantity of products expected to be sold at various prices if other factors remain constant. |
|
|
Term
Price elasticity of demand |
|
Definition
A measure of the sensitivity of demand to changes in price. |
|
|
Term
|
Definition
Costs that do not vary with changes in the number of units produced or sold. (rent) |
|
|
Term
|
Definition
The fixed cost per unit produced |
|
|
Term
|
Definition
Cost that vary directly with changes in the nuber of units produced or sold |
|
|
Term
|
Definition
The variable cost per unit produced. |
|
|
Term
|
Definition
The sum of average fixed and average variable costs times the quantity produced. |
|
|
Term
|
Definition
The sum of the average fixed cost and the average variable cost. |
|
|
Term
|
Definition
The extra cost incurred by producing one more unit of a product. |
|
|
Term
|
Definition
The change in total revenue resulting from the sale of an additional unit of a product. |
|
|
Term
|
Definition
The point at which the costs of producing a product equal the revenue made fom selling the product. |
|
|
Term
|
Definition
A price developed in the buyer's mind through experience with the product. |
|
|
Term
|
Definition
A comparison price provided by others. |
|
|
Term
|
Definition
Concerned about price and quality of a product. |
|
|
Term
|
Definition
Striving to pay low prices. |
|
|
Term
|
Definition
Drawn to products that signify prominence |
|
|
Term
|
Definition
Employing price differentials that injure competition by giving one or more buyers a competitive advantage. |
|
|
Term
Trade (functional) discount |
|
Definition
A reduction off the list price a producer gives to an intermediary for erforming certain functions. |
|
|
Term
|
Definition
A deduction from list price for purchasing in large quantities. |
|
|
Term
|
Definition
A quantity discount aggregated over a stated period. |
|
|
Term
|
Definition
A one-time price reduction based on the number of units purchased, the size of the order, or the product combination purchased. |
|
|
Term
|
Definition
A price reduction given to buyers for prompt payment or cash payment. |
|
|
Term
|
Definition
A price reduction given to buyers for purchasing goods or services out of season. |
|
|
Term
|
Definition
A concession in price to achieve a desired goal. |
|
|
Term
|
Definition
Reductions for transportation and other costs related to the physical distance between buyer and seller. |
|
|
Term
|
Definition
The price of merchandise at the factory, before shipment. |
|
|
Term
|
Definition
A price indivating the producter is absorbing shipping costs. |
|
|
Term
uniform geographic pricing |
|
Definition
Charging all customers the same price, regardless of geographic location. |
|
|
Term
|
Definition
Pricing based on transportation costs within major geographic zones. |
|
|
Term
|
Definition
geographic pricing that combines factory price and freight charges from the base point nearest the buyer. |
|
|
Term
Freight absorption pricing |
|
Definition
Absorption of all or part of actual freight costs by the seller. |
|
|
Term
|
Definition
Prices charged in sales between an organization's units. |
|
|