Term
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Definition
| Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. p 582 |
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Term
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Definition
| An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers. p 591 |
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Term
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Definition
| An organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people’s current and future living environment. p 592 |
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Term
| Environmental sustainability |
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Definition
| A management approach that involves developing strategies that both sustain the environment and produce profits for the company. p 592 |
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Term
| Consumer-oriented marketing |
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Definition
| A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer’s point of view. p 596 |
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Term
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Definition
| A principle of sustainable marketing holding that a company should put most of its resources into customer-value-building marketing investments. p 596 |
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Term
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Definition
| A principle of sustainable marketing that requires a company to seek real product and marketing improvements. p 597 |
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Term
| Sense-of-mission marketing |
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Definition
| A principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms. p 597 |
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Term
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Definition
| A principle of sustainable marketing holding that a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long- run interests, and society’s long- run interests. p 598 |
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Term
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Definition
| Products that have neither immediate appeal nor long-run benefits. p 600 |
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Term
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Definition
| Products that give high immediate satisfaction but may hurt consumers in the long run. p 600 |
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Term
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Definition
| Products that have low immediate appeal but may benefit consumers in the long run. p 601 |
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Term
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Definition
| Products that give both high immediate satisfaction and high long- run benefits. p 601 |
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