Term
| set of techniques and principles for systematically collecting recording analyzing and interpreting data that can aid marketers of goods services or ideas |
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Definition
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Term
| set of procedures and methods that apply to regular planned collection analysis and presentation of info used in marketing decisions |
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Definition
| Marketing information system |
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Term
| use of various statistical analysis tools to uncover previously unknown patterns in data stored in databases or relationship among variables |
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Definition
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Term
pieces of info already collected from other sources and usually readily available
a. secondary data
b. syndicated data
c. primary data |
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Definition
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Term
data available for a fee from commercial research firms
a. secondary data
b. syndicated data
c. primary data |
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Definition
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Term
data collected to address specific research needs
a. secondary data
b. syndicated data
c. primary data |
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Definition
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Term
attempts to begin to understand the phenomenon of interest; provides initial info when the problem lacks clear definition
1. exploratory research
2. conclusive research |
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Term
exploratory research that entails examining purchase and consumption behaviors through personal or video camera definition
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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Term
exploratory research technique in which trained research ask questions listen to and record answer and pose additional questions to clarify a particular issue
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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research technique that uses small group of persons to discuss a particular topic; conversation guided by a trained moderator using unstructured inquiry method
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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Term
qualitative research in which subjects are provided with scenario and express their thoughts and feelings about it
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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quantitative research that systematically manipulates one or more variables to determine which has a causal effect on other variables
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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Term
quantitative research that uses data obtained from scanned reading of UPC codes at checkout counters
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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Term
quantitative research that collects info from a group of consumers over time; data may be from survey or record of purchases
1.observation
2. indepth interview
3. focus group interview
4. projective technique
5. experimental research
6. scanner research
7. panel research |
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Definition
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