Term
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Definition
| Offering the same product and marketing mix to all consumers. |
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Term
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Definition
| Demographic-psychographic profiles, geodemographi factors, and values and lifestyles. |
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Term
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Definition
The market is divided by location. |
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Term
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Definition
Work closely with local retailers on displays and promotions and report that their micromarketing strategies have won strong consumer support. |
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Term
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Definition
| Age, sex, marital status, income, occupation, and education. |
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Term
Psychographic Segmentation |
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Definition
Activities, Interests, and opinions (AIOs) |
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Term
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Definition
Provide further bases for market segmentation. i.e Stages in the family life cycle, social class, core cultural values, subcultural membeships, and crosscultural affiliation. |
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Term
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Definition
| Products promoted for special occasions. |
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Term
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Definition
Used to position various brands within the same product category. (i.e. Toothpaste market... Socially active consumers want fresh breath and whitening and coffee drinkers want a stain remover). |
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Term
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Definition
Targeting several segments using individual marketing mixes. |
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Term
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Definition
| Targeting just one segment with a unique marketing mix. |
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