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a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer |
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all parties in the marketing channel who negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer |
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The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function |
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the difference between the amount of product produced and the amount an end user wants to buy |
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Discrepancy of assortment |
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the lack of all the items a customer needs to receive full satisfaction from a product or products |
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a situation that occurs when a product is produced but a customer is not ready to buy it |
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The difference between the location of a producer and the location of widely scattered markets |
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Retailer- sells mainly to consumers Merchant Wholesaler- buys goods from manufacturers, stores them, and sells them to other businesses Agents & Brokers- do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers |
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A distribution channel in which producers sell directly to consumers |
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Dual Distribution (Multiple) |
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the use of two or more channels to distribute the same product to target markets |
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Strategic Channel Alliance |
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A cooperative agreement between business firms to use the other's already established distribution channel |
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aimed at having a product available in every outlet where target customers might want to buy it |
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achieved by screening dealers to eliminate all but a few in any single area |
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establishes one or a few dealers within a given area |
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capacity of a particular marketing channel member to control or influence the behavior of other channel members |
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when one marketing channel member intentionally affects another member's behavior |
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a member of a marketing channel that exercises authority and power over the activities of other channel members |
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a clash of goals and methods between distribution channel members |
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coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value |
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the efficient and cost-effective forward and reverse flow and storage of goods, services, and related info into, through, and out of channel member companies |
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Just In Time Production (JIT) |
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Definition
A process that redefines and simplifies manufacturing by reducing inventory levels and delivering raw materials at the precise time they are needed on the production line |
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a system whereby orders are entered into the supply chain and filled |
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Electronic Data Interchange |
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