Which of these is NOT a consumer demographics variable?

A. status consciousness

B. mobility

C. marital status

D. education

Which of these concepts is central to any definition of marketing?

A. cost efficiency

B. A consumer orientation

C. high sales

D. profitability

When a firm accepts a wide variety of credit cards, it is involved with the...

A. stimulation of demand

B. regulation of demand

C. facilitation of demand

D. satisfaction of demand

A firm monitors uncontrollable factors and evaluates its strengths and weaknesses in...

A. feedback

B. adaptation

C. control

D. differential advantage analysis

Discretionary income is defined as the...

A. income to be used for spending and/or savings

B. income available for luxuries, after necessities are bought

C. real income a consumer has to spend

D. actual income a consumer has to spend

As of 2010, the world population was about ___ people

A. 500 million

B. 900 million

C. 7 billion

D. 10 billion

The part of the marketing environment in which an organization plans changes in its marketing plan to reflect a new consumer trend is...

A Corporate culture

B. Strategic planning

C. Feedback

D. Adaptation

Which one of the following is NOT a major component of the marketing concept?

A. Market driven

B. Research and development

c. Integrated efforts

D. Goal orientation

Federal legislation affecting marketers can be divided into 3 major categories: antitrust, discriminatory pricing, and unfair trade practices; industry deregulation; and...

A. natural resource conservation and protection

B. consumer protection

C. fraudulent business practices

D. regulation of mergers and acquisitions

A value-based philosophy...

A. assesses a product's benefits against its cost

B. examines consumer needs

C. evaluates the offerings of competitors

D. ensures that all activities relating to goods and services are coordinated

The major role of the Federal Trade Commission is to..

A. ensure that consumers obtain low prices

B. protect businesspeople from unfair competition from foreign-owned firms

C. develop and enforce rules relating to consumer product safety

D. enforce rules against unfair methods of competition and deceptive business practices

The total value of goods and services produced in the US annually is about...

A. $500 billion

B. $1 trillion

C. $3 trillion

D. $14 trillion

Which of these is NOT an example of a marketing goal?

A. To reduce material costs

B. To elect a public official

C. To increase sales

D. To increase market share

Disposable income is defined as the...

A. Actual income a consumer has to spend

B. Income left for luxuriesk, after necessities are bought

C. Real income a consumer has to spend

D. After-tax income to be used for spending and/or savings

The most common competitive structure in the US is...

A. monopoly

B. monopolistic competition

C. oligopoly

D. pure competition

In an oligopoly,

A. Just one firm sells a particular good or service

B. A few firms comprise most of an industry's sales

C. Several firms, each with a unique marketing mix, exist in an industry

D. Many firms sell virtualy identical goods or services

A firm's corporate culture refers to its...

A. short vs. long-term focus

B. degree of consumer orientation

C. shared values, norms, and practices

D. role of marketing in the firm

Which is a major uncontrollable factor to both the firm and its marketers?

A. overall objectives

B. role of other business functions

C. competition

D. line of business

Environmental analysis involves...

A. evaluating the effect of marketing on natural resources and the landscape

B. examining and evaluating consumer needs and wants

C. monitoring and adapting to those external factors that affect the success or failure of a firm

D. developing a short- and long-run marketing plan

The elements that are internally directed by a firm and its marketers are known as...

A. the marketing mix

B. controllable factors

C. marketing strategies

D. marketing tactices

The marketing function of broadening the scope of marketing deals with...

A. evaluating the needs of both final and organizational consumers

B. societal issues and global marketing, as well as the role of the Web

C. the role of marketing in nonprofit organizations

D. the role of marketing in noneconomic exchanges

Those buying goods and services purchased for further production, usage in operating an organization, or resale to other consumers are...

A. large businesses

B. small businesses

C. organizational consumers

D. final consumers

In marketing myopia, a firm...

A. defines its business in terms of broadly defined consumer needs

B. acquires intermittent consumer feedback

C. has an aggressive approach to marketing

D. has a narrow-minded view of marketing and its environment

As of 2010, the US population was about __ people.

A. 240 million

B. 310 million

C. 350 million

D. 425 million

The objective and quantifiable population characteristics of consumers are known as...

A. sociographics

B. demographics

C. census data

D. psychographics

A composite description of a consumer group which is based upon such factors as age, income, and educaton is a....

A. lifestyle profile

B. buying power profile

C. consumer demographic profile

D. socioeconomic profile

Real income is the...

A. income earned by a person adjusted by the rate of inflation

B. Income earned by a person after deducting all costs for luxuries

C. Actual dollar income earned by a person

D. Actual after-tax income earned by a person

Which type of decision process has the LOWEST degree of perceived risk?

A. extended consumer decision making?

B. low-involvement pruchasing

C. limited decision making

D. cognitive decision making 

The total amount consumers annually pay for goods and services is known as the...

A. consumer price index

B. cost of living 

C. index of buying power

D. GDP

With a marketing philosophy, the first stage in the marketing process is...

A. integrated marketing efforts

B. selling

C. production

D. consumer need evaluation

Which type of decision making process is most likely to occur when a consumer has little or not experience in buying a particular product and ocnsiders this pruchase to be quite important?

A. Extended decision making

B. Limited decision making

C. Routine decision making

D. Brand loyalty

Which of the following are parts of a marketer's macroenvironment?

A. A firm's societal environment

B. The capabilities of the firm itself

C. A firm's distributors

D. A firm's pricing strategy

A person's annual income rises by 10 percent, while the rate of inflation is 2 percent.  Which of the following statements most accurately protrays this information?

A. The person's money income declined

B. The cost of living index decreased

C. The person's real income decreased

D. The person's real income increased

The role of marketing is greatest in which era?

A. Marketing department era

B. Marketing company era

C. Sales era

D. Production era

Which of these questions could be answered by collecting and analyzing demographic data?

A. why do consumers with similar demographic characteristics act so different?

B. how do different motives affect consumer decisions?

C. What are the factors that affect a consumer's perceived risk?

D. what geographic areas have the largest population increases of senior citizens?

During which marketing era do firms have the LEAST commitment to marketing?

A. Marketing department era

B. Marketing company era

C. Sales era

D. Production era

A refrigerator manufacturer offers low-cost credit and rebates to final customers, as well as a sales contest to dealer salespeople as incentives to reduce excess dealer inventories of a slow-selling model.  The manufacturer is interested in...

A. satisfying demand

B. anticipating demand

C. facilitating demand

D. stimulating demand

The use of rationing by a marketer to allocate a highly demanded new product illustrates...

A. regulating demand

B. stimulating demand

C. facilitating demand

D. anticipating demand

The large number of working women increases the need for...

A. value-oriented pricing

B. greater consumer choice

C. time-saving services

D. increased consumer voice

In developing a marketing plan, a marketing manager must take into account marketing factors that are uncontrollable by marketing personnel.  These variables include...

A. pricing and distribution management

B. consumers and competition

C. marketing objectives and technology

D. marketing organization and supplier prices

Which of the following activities is NOT within the scope of marketing?

A. A final consumer's purchasing a good or service via the Web.

B. A governor seeking votes based on a platform of reduced property taxes

C. A fraternity seeking new students as members

D. A manufacturer seeking to reduce labor costs through automating a factory

Without a differential advantage, a company would have a...

A. poorly integrated marketing plan

B. limited target market

C. "me-too" philosophy

D. mass-market orientation

Among the marketing decisions a newly-graduated attorney setting up as an independent must resolve are his/her choice of a computer system, an office staff budget, and leasing arrangements for office space.

True or False

The American Cancer Association practices marketing when it promotes a reduction in smoking.

True or False

A public utility practices marketing when it encourages consumers to reduce demand in summer months through higher pricing.

True or False

The change in a person's standard of living between two time periods can be best studies through evaluating his/her real income in each period.

True or False

A firm's marketing mix consists of four elements: product, packaging, promotion and price.

True or False

Demographic data do not consider the psychological or social factors influencing consumer purchases.

True or False

Consumer lifestyle profiles can be determined by compiling demographic data.

True or False