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Marketing 308
Chapter 4
7
Marketing
Undergraduate 3
12/08/2008

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Term
capital-intensive
Definition
using more capital than labor in the production process
Term
global marketing standardization
Definition
production of uniform products that can be sold the same way all over the world
Term
mercosur
Definition
largest latin american trade agreement
Term
Uruguay Round
Definition
an agreement to dramatically lower trade barriers worldwide
Term
joint venture
Definition
when a domestic firm buys part of a foriegn firm to create a new entity
Term
dumping
Definition
the sale of an exported product at a price lower than that charged for the same or a like product in the "home" market
Term
countertrade
Definition
a form of trade in which all parts of the payment for goods and services is in the form of other goods or services
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