Term
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Definition
| process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives. |
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Term
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Definition
| continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer value |
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Term
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Definition
| devotion to material needs and desires, to neglect spiritual matters, a way of life, opinion, or tendency based entirely upon material interests |
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Term
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Definition
1. balancing economic growth and social needs with the natural enviroment
2. ensuring the growth in the present does not adversely sacrifice future opportunities
3. sustainability within a local area and at a global level |
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Term
| corporate social responsibility |
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Definition
| the way firms integrate social, environmental and economic concern into their lives, culture, decision making, strategy, and operations in a transparent and accountable manner thereby establish better practices within the firm, create wealth and improve society |
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Term
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Definition
| the process of dividing the total market for a good or service into several smaller, internally homogenous groups |
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