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Marketing 3000-Chapter 12
Chapter 12
15
Marketing
Undergraduate 3
03/03/2010

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Term
marketing channel (channel of distribution)
Definition
a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
Term
channel members
Definition
all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consuer
Term
supply chain
Definition
the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function.
Term
discrepancy of quantity
Definition
the difference between the amount of product produced and the amount an end user wants to buy
Term
discrepancy of assortment
Definition
the lack of all the items a customer needs to receive full satisfaction from a product or products
Term
temporal discrepancy
Definition
a situation that occurs when a product is produced but a customer is not ready to buy it
Term
spatial discrepancy
Definition
the difference between the location of a producer and the location of widely scattered markets
Term
retailer
Definition
a channel intermediary that sells mainly to consumers
Term
direct channel
Definition
a distribution channel in which producers sell directly to consumers
Term
dual distribution (multiple distribution)
Definition
the use of two or more channels to distribute the same product to target markets
Term
strategic channel alliance
Definition
a cooperative agreement between business firms to use the others already established distribution channel
Term
supply chain management
Definition
a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point on consumption, resulting in enhanced customer and economic value
Term
intensive distribution
Definition
a form of distribution aimed at having a product available in every outlet where target customers might want to buy it
Term
selective distribution
Definition
a form of distribution achieved by screening dealers to eliminate all but a few in any single area
Term
exclusive distribution
Definition
a form of distribution that establishes one or a few dealers within a given area
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