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Marketing 291.14
Marketing Chapter 14
23
Marketing
Undergraduate 2
12/09/2009

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Term
Retailing
Definition
All activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use.
Term
3 general forms of ownership
Definition

Independent retailer

Corporate chain

Contractual Systems

Term
Independent Retailer
Definition
Independent business owned by an individual
Term
Corporate Chain
Definition
Multiple outlets under common ownership
Term
Contractual Systems
Definition
independently stores that band together to act like a chain
Term
Level of Service Can be separated by
Definition

Self Service

Limited Service

Full Service

Term
Type of Merchandise Line can be broken into 2 Categories
Definition

Depth of line

breadth of line

Term
Scrambled merchandising
Definition
Offer several unrelated product lines in a single store.
Term
Telemarketing
Definition
Using the telephone to interact with and sell directly to consumers
Term
Retailing Mix
Definition

Activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandising.

Term
Markup
Definition
How much should be added to the cost the retailer paid for the product to reach the final selling price.
Term
Original Markup
Definition
Difference between retailer cost and initial selling price.
Term
Maintained Markup ( gross margin)
Definition

Difference between the final selling preice and retailer cost

Term
Markdown
Definition
the product does not sell at original price and an adjustment is necessary
Term
Multichannel Retailers
Definition
Use a combination of traditional store formats and nonstore formats such as catalogs, television, and online retailing.
Term
Category Management
Definition
An approach to managing the assortment of merchandise which maximizes sales and profits.
Term
Wheel of retailing
Definition
Concept that describes how new forms of retail outlets enter the market
Term
Retail life Cycle
Definition
The process of growth and decline that retail outlets, like products, experience over time.
Term
Merchant wholesalers
Definition

independently owned firms that take title to the merchandise they handle

Term
Manufacturer’s Agents
Definition
Work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.
Term
Brokers
Definition
Independent firms or individuals whose main function is to bring buyers and sellers together to make sales.
Term
Manufacturer’s Branch Office
Definition
Carries a producer’s inventory and performs the functions of a full-service wholesaler.
Term
Manufacturer’s Sales Office
Definition
Does not carry inventory, typically performs only a sales function and serves as an alternative to agents and brokers.
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