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Marketing 240
Chapter 15
32
Marketing
Undergraduate 2
03/16/2008

Additional Marketing Flashcards

 


 

Cards

Term
value chain
Definition
focused on designing, producing, marketing, delivering, and supporting the product
Term
supply chain
Definition
activities that turn raw materials into a product and get it to the customer or business customer
Term
inbound logistics
Definition
company receives materials it needs to manufacture its products
Term
operations
Definition
activities transform the materials into final product form, such as machining, packaging, and assembly
Term
outbound logistics
Definition
activities that ship the product out to customers
Term
marketing and sales
Definition
handle advertising, promotion, channel selection, and pricing
Term
service
Definition
enhance or maintain the value of the product, such as installation or repair
Term
supply chain management
Definition
management of flows among firms in the supply chain to maximize total profitability
Term
channel of distribution
Definition
the series of firms or individuals that faciliatates the movement of a product from a producer to the final customer
Term
direct channel
Definition
only the producer and the consumer involved
Term
indirect channel
Definition
involves one or more intermediaries
Term
channel intermediaries
Definition
firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user
Term
breaking bulk
Definition
dividing larger quantities of goods into smaller lots in order to meet the needs of buyers
Term
creating assortments
Definition
providing a variety of products in one location to meet the needs of buyers
Term
facilitating functions
Definition
functions of channel intermediaries that make the purchase process easier for customers and manufacturers
Term
disintermediation
Definition
elimination of traditional intermediaries
Term
knowledge management
Definition
sharing of information with other supply chain members
Term
wholsaling intermediaries
Definition
handle the flow of products from the manufacturer to the retailer
Term
independent intermediaries
Definition
channel intermediaries that are not controlled by any manufacturer but instead do business with many different manufacturers and many different customers
Term
merchant wholesalers
Definition
intermediaries that buy goods from manufacturers and sell to retailers and other B2B customers
Term
sales branches
Definition
manufacturer-owned facilities that carry inventory and provide sales and service to customers in specific geographic locations
Term
sales offices
Definition
manufacturer-owned facilities that do not carry inventory but provide selling functions for the manufacturer in a specific geographic area
Term
manufacturer's showroom
Definition
manufacturer-owned or leased facilities in which products are permanently displayed for customers to visit
Term
dual distribution systems
Definition
members participate in more than one type of channel
Term
hybrid marketing systme
Definition
a marketing system that uses a number of different channels and communication methods to serve a target market
Term
intensive influences
Definition
selling through all suitable resellers
Term
exclusive influences
Definition
selling through a single outlet in a region
Term
selective distribution
Definition

using less outlets than intensive but more than exclusive

ex. some clothing lines 

Term
conventional marketing system
Definition
multiple level distribution channel in which channel members work independently of one another- relationships limited to simply buying and selling from one another
Term
vertical marketing system (VMS)
Definition
channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels - members share information and provide services to other members
Term
horizontal marketing system
Definition
an arrangment within a channel of distribution in which two or more firms at the same channel level work together for a common purpose
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