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Marketing 201
Chapter 6
14
Marketing
Undergraduate 3
09/30/2013

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Term
NAICS
Definition
provides common industry definitions for Canada, USA, and Mexico to make economic activity relatable
Term
Derived Demand
Definition
demand for product drives by demand for consumer products
Term
Organizational Buying criteria
Definition
1. price 2. ability to meet specifications 3. schedule 4. technical capability 5. warranties and claims policy
Term
Supplier development
Definition
the deliberate effort by organization buyers to build relationships that shape suppliers products to fit buyer's needs
Term
supply partnership
Definition
exists when a buyer and supplier adopy mutually beneficial objectives for the purpose of lowering costs or increasing value
Term
buying center
Definition
people in an organization who participate in the buying process
Term
buy classes
Definition

3 types of buying situations:

1. straight rebuy

2. new buy

3. modified rebuy

Term
organizational buying behavior
Definition
decision making process that organizations use to establish the need for products among alternative brands
Term
make buy decisions
Definition
evaluation of whether components and assemblies will be purchased from outside suppliers or company itself
Term
value analysis
Definition
systematic appraisal of design, quality, and performace of a product
Term
bidders list
Definition
list of firms believed to be qualified to supply a given item
Term
e-marketplaces
Definition
online places of info exchange
Term
traditional auction
Definition
sellers puts out item for sale and invites buyers to bid
Term
reverse auction
Definition
buyer communicates need for a product and suppliers are invited to compete for business
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