Term
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Definition
| Data that have been previously gathered. |
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Term
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Definition
| New data gathered to help solve the problem under investigation. |
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Term
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Definition
| Acollection of related information developed from data within the organization. |
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Term
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Definition
| Marketing that relies on the creation of a large computerized file of customers' and potential patterns to create a targeted marketing mix. |
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Term
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Definition
| A computer program that mimics the processes of the human brain and thus is capable of learning form examples to find patterns in data. |
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Term
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Definition
| The use of statistical and other advanced software to discover nonbovious patterns hidden in a database. |
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Term
| Marketing Research Aggregator |
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Definition
| A company that acquires, catalogs, reformats, segments, and resells reports already published by large and small marketing research firms. |
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Term
| Geographic Information System (GIS) |
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Definition
| Provides both a means of maintaining geographic databases and a tool capable of complex spatial analysis to provide information for a decision support system. |
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Term
| Deision Support System (DSS) |
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Definition
| An internactive, personalized information management system, designed to be intiated and controlled by individual decision makers. |
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