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any social,enconomic or political factors that could impact your busniess. |
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a company who sells to other compainies |
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a company that sells to individuals |
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the maximum # of compaines an industury can support |
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detailed description of your target market characteristics |
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a limited # of customers who are most likely to buy the product |
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to sell your product to as many customers as possible. |
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new info collected from a primary source |
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existing info that was prev gathered for a purpose other than the study at hand |
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a grouping of consumers or busniesses within a particular market,that had more 1 thing in commons |
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are objective social economics facts about people |
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basing market segments on where consumers are |
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is a small 3 OF PEP who are brought togother to dicuss a particular problem |
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