Term
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Definition
| The actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. |
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Term
| Purchase Decision Process |
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Definition
| The stages a buyer passes through in making choices about which products and services to buy. |
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Definition
| A website that contains an online personal journal that contains reflections, comments, and often hyperlinks provided by the writer. |
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Term
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Definition
| Factors that represent both the objective attributes of a brand you use to compare different products. |
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Term
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Definition
| The group of brands that a consumer would consider acceptable from among all the brands which he or she is aware of. |
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Term
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Definition
| Feeling of postpurchase anxiety. |
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Term
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Definition
| The personal, social, and economic significance of the purchase to the consumer. |
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Term
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Definition
| Have an impact of your purchase decision process: (1) the purchase task, (2) social surroundings, (3) physical surroundings, (4) tempral effects, (5) antecedent states. |
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Term
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Definition
| The energizing force that causes behavior that satisfies a need. |
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