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| The stage of the new-product process that involves specifying the product features and marketing strategy and making necessary financial projections needed to commercialize a product. |
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| Products that assist directly or indirectly in providing products or resale |
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| The stage of the new-product process that involves positioning and launching a new product in full-scale production and sales. |
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| Products purchased by the ultimate consumer. |
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| Items that the consumer purchases frequently and with a minimum of shopping effort. |
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| The stage in the new-product process that involves turning the idea on paper into a prototype. |
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| A penalty payment a manufacturer makes to compensate a retailer for failed sales from its valuable shelf space. |
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| Developing a pool of concepts as candidates for new products. |
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| Expose actual products to prospective consumers under realistic purchase conditions. |
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The stages a firm uses to indentify business opportunities and convert them to a seleable good or service. New-product strategy development, idea generation, screening and evaluating, business analysis, development, market testing, commercialization |
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| New Product Strategy Development |
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Definition
| The sate of the new-product process that defines the role for a new product in terms of the firm's overall corporate objectives. |
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| A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. |
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| A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall withing a given price range. |
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| The numbere of product lines offered by a company. |
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| Items used in the manufacturing process that become part of the final product. |
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| A statement that, before product development begins, indentifies (1) a well-defined market; (2) specific customers' needs, wants, and preferences; (3) what the prduct will be and do. |
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| The stage of the new-product process that involves internal and external evaluations of the new-product ideas to eliminate those that warrant no further effort. |
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| Items for which the consumer compares several alternatives on such criteria as price, quality, or style. |
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| A means to 'delight the customer' by achieving quality through a highly diciplined process to focus on developing and delivering near perfect products and services. |
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| A payment a manufacturer makes to place a new item on a retailer's shelf. |
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| Items that the consumer makes a special effort to search out an buy. |
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| Items used to assist in producing other goods and services. |
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| Items that the consumer either does not know about or knows about but does not initially want. |
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