Term
|
Definition
| the extent to which a stimulus or task is relevant to a consumer's existing needs, wants or values |
|
|
Term
|
Definition
| a personality characteristic an individual displays when he/she engages in and enjoys mental activities |
|
|
Term
|
Definition
| customers who like to shop will undertake a more in-depth search for details about goods and services |
|
|
Term
|
Definition
| a mental position taken toward a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviours |
|
|
Term
|
Definition
| strongly held beliefs about various topics or concepts |
|
|
Term
|
Definition
| simulations of the knowledge structures embedded in an individual's brain |
|
|
Term
|
Definition
| consists of the set of brands a consumer considers during the information search and evaluation processes |
|
|
Term
|
Definition
| part of a memory set that consists of the brands that are held in a person's memory but that are not considered, because they elicit negative feelings |
|
|
Term
|
Definition
| part of a memory set of brands that hold the brands that the consumer has awareness of but has neither negative nor positive feelings about |
|
|
Term
|
Definition
| s purchasing decision model in which the consumer chooses the brand for which he/she has the strongest liking or feelings |
|
|
Term
|
Definition
| the group of individuals who make a purchase decision on behalf of a business |
|
|
Term
|
Definition
| occurs when the firm has previously chosen a vendor and intends to place a reorder |
|
|
Term
|
Definition
| the company buying team considers and evaluates new purchasing alternatives |
|
|
Term
|
Definition
| the company buys a good or service for the first time, and the product involved is one with which organizational members have no experience |
|
|
Term
|
Definition
| demand based on, linked to, or generated by the production and sale of some other god or service |
|
|
Term
|
Definition
| selling virtually the same goods or services to both consumers and businesses |
|
|
Term
|
Definition
| a purchasing decision model that assumes that no one single brand will score high on every desirable attribute that individual attributes vary in terms of their importance to the consumer |
|
|
Term
|
Definition
| a purchasing decision model that establishes a minimum or threshold rating that brands must meet in order to be considered |
|
|
Term
|
Definition
| a purchasing decision model that is a combination of the compensatory and conjunctive heuristics models |
|
|
