Term
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Definition
| A form of advertising on the World Wide Web that rewards self-selected advertisers (called affiliates) for driving traffic to the advertiser or for subsequent transactions. |
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Term
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Definition
| A paid advertisement that runs the entire width of the Web page, usually placed near the top or bottom of the page. |
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Term
| business-to-business (B2B) electronic commerce |
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Definition
| The use of the Internet to facilitate the exchange of goods, services, and information between organizations. p.132 |
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Term
| business-to-business on-line exchange |
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Definition
| An electronic trading floor that provides companies with integrated links to their customers and suppliers. p.145 |
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Term
| business-to-consumer (B2C) electronic commerce |
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Definition
| Using the Internet to conduct business between an organization and individual consumers. |
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Term
| consumer-to-consumer (C2C) electronic commerce |
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Definition
| Using the Internet to conduct business with another consumer or consumers. |
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Term
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Definition
| The percentage of website visitors or e-mail recipients who take a desired action, such as purchasing a product or requesting additional information. |
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Term
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Definition
| A digital tag written to the user’s local hard drive that is keyed to a specific server (e.g., a Web page) and passed back to the server when the user’s browser again accesses the server. |
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Term
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Definition
| Using the Internet to sell retail products and services. |
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Term
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Definition
| Marketer use of Web communications to encourage their customers to send personal messages to their friends to refer them to products or services. |
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Term
| Fighting Internet and Wireless Spam Act |
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Definition
| Legislation that covers spam, spyware, malware (malicious software), spoofing, e-mail phishing, and identity theft. |
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Term
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Definition
| A record that a file was requested from a website. |
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Term
| secured sockets layer (SSL) |
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Definition
| A protocol that transmits communications via the Internet in an encrypted format. SSL ensures that the information is sent, unchanged, to the server you intended to send it to. |
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Term
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Definition
| A measure of a website’s effectiveness calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit (site reach). p. 133 |
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Term
| untargeted e-mail marketing (spam) |
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Definition
| A mass e-mailing sent to unqualified e-mail addresses. |
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