Term
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Definition
| The overall impression conveyed by a store’s physical layout, decor, and surroundings. p. 389 |
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Term
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Definition
| The use of machines to offer goods for sale. p. 374 |
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Term
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Definition
| A department head who selects the merchandise for his or her department and who may also be responsible for promotion and personnel. p. 367 |
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Term
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Definition
| Specialty discount stores that heavily dominate their narrow merchandise segment. p. 372 |
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Term
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Definition
| Stores owned and operated as a group by a single organization. p. 365 |
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Term
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Definition
| A miniature supermarket, carrying only a limited line of high-turnover convenience goods. p. 370 |
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Term
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Definition
| A store housing several departments under one roof. p. 367 |
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Term
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Definition
| Stores that consumers purposely plan to visit. p. 387 |
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Term
| direct marketing (direct-response marketing) |
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Definition
| Techniques used to get consumers to make a purchase from their home, office, or other nonretail setting. p. 376 |
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Term
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Definition
| The selling of products by representatives who work door-todoor, office-to-office, or at home parties. p. 375 |
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Term
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Definition
| A retailer that competes on the basis of low prices, high turnover, and high volume. p. 370 |
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Term
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Definition
| A retail store that stocks pharmacy-related products and services as its main draw. p. 370 |
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Term
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Definition
| An off-price retailer that is owned and operated by a manufacturer. p. 372 |
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Term
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Definition
| The right to operate a business or to sell a product. p. 365 |
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Term
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Definition
| An individual or business that is granted the right to sell another party’s product. p. 379 |
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Term
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Definition
| The originator of a trade name, product, methods of operation, and so on, that grants operating rights to another party to sell its product. p. 379 |
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Term
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Definition
| A retailer that offers consumers very limited service and carries a broad assortment of well-known, nationally branded “hard goods.” p. 370 |
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Term
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Definition
| The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted. p. 366 |
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Term
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Definition
| Customers must physically shop at stores to make a purchase. p. 366 |
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Term
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Definition
| Retailers owned by a single person or partnership and not operated as part of a larger retail institution. p. 365 |
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Term
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Definition
| A retailing strategy whereby retailers offer reduced service and moderate to low prices on large quantities of merchandise in order to stimulate high turnover of products. p. 371 |
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Term
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Definition
| Shopping without visiting a store. p. 374 |
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Term
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Definition
| A retailer that sells at prices 25 percent or more below traditional department store prices because it pays cash for its stock and usually doesn’t ask for return privileges. p. 372 |
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Term
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Definition
| A type of shopping available to consumers with personal computers and access to the Internet. p. 378 |
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Term
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Definition
| A physical in-store location where consumers come to shop, or a nonstore location where consumers may shop using communications technologies. p. 366 |
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Term
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Definition
| Temporary retail establishments that allow flexible locations without the long-term commitment of a more expensive retail lease. p. 393 |
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Term
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Definition
| A brand that is designed and developed using the retailer’s name. p. 384 |
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Term
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Definition
| The mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix. p. 384 |
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Term
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Definition
| All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use. p. 364 |
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Term
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Definition
| A combination of the six P’s—product, place, promotion, price, presentation, and personnel— to sell goods and services to the ultimate consumer. p. 383 |
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Term
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Definition
| The tendency to offer a wide variety of nontraditional goods and services under one roof. p. 369 |
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Term
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Definition
| A retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover. p. 372 |
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Term
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Definition
| A retail store specializing in a given type of merchandise. p. 369 |
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Term
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Definition
| A retail store that combines groceries and general merchandise goods with a wide range of services. p. 371 |
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Term
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Definition
| A large, departmentalized, self-service retailer that specializes in food and nonfood items. p. 368 |
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Term
|
Definition
| The use of the telephone to sell directly to consumers. p. 377 |
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Term
| warehouse membership club |
|
Definition
| A limited-service merchant wholesaler that sells a limited selection of brand-name appliances, household items, and groceries on a cash-and-carry basis to members, usually small businesses and groups. p. 372 |
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