Shared Flashcard Set

Details

Marine Corps Recruiters School (Sgt Parker CM)
(BRC 59)DEVELOP AND WORK CONTACTS
5
Marketing
Not Applicable
03/19/2012

Additional Marketing Flashcards

 


 

Cards

Term
The first word spoken on the moon was “Okay”, Make your first impressions more memorable.
Definition
If you find any grammar or spelling errors, then please get on a computer and make your own flash cards…
Term
1. What is the definition of a contact?
Definition
Someone in the area who, either directly or indirectly, can contribute to the recruiting effort
Term
2. How do you locate contacts?
Definition
Visit the local Reserve unit and work with the Recruiting and Retention Section
Contact owners of local businesses (bowling alleys, gyms, and restaurants)
Use local military associations (VFW, Marine Corps League, and Navy League)
Contact local Chamber of Commerce or Cooperative
Local Marines who do not want to reenlist
Term
3. How do you develop a contact?
Definition
Plan initial visit
During visit:
Fill out and update a Contact Card
Talk to the contact about Marine Corps recruiting and recruiting standards
Inform contact of the specific support needed
Ask contact directly if they can help the recruiting effort
Obtain any immediate referrals
Provide contact with a business card so he/she can call or drop in any time
Ask contact the best time and place to meet them for follow-up actions
Set up a schedule that will ensure contact is maintained with each of these individuals on reoccurring basis:
Note specific value or contribution that the contact has for recruiting
Use Contact Card in the Working File and combine the contact schedule with other recruiting activities
Consider contact’s own personal schedule in planning the visits
Recognize and reward contacts for their help
Term
4. How do you work a Contact Card?
Definition
Complete the card heading on the front
Enter specific value on the Contact Card that the contact has for recruiting
Use action dates to schedule the person for contact or for the contact to call (return Contact Card to NCOIC)
Schedule contacts in conjunction with other recruiting activities
Record the results of each visit on the front and back of the card
Analyze the results on each card to determine if the contact is worthwhile or if contact frequency needs adjusted
Work the contact for a year
At the end of the fiscal year, if contact is still useful, make up a new card
Old card goes to the NCOIC to put it in the Miscellaneous Section of the Working File
Supporting users have an ad free experience!