Term
| Better to remain silent and be thought a fool, than to speak and remove all doubt. Know your product, Direct Mail is important, Read what your sending! |
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Definition
| If you find any grammar or spelling errors, then please get on a computer and make your own flash cards… |
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Term
| 1. What are the advantages of the Direct Mail Program? |
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Definition
Targeting
Coverage
Personal
In-Depth Message |
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Term
| 2. What are the markets that the Direct Mail Program targets? |
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Definition
School Market
Contact Market
Recruiting Market |
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Term
| 3. What ways does the Direct Mail Program assist recruiters’ prospecting? |
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Definition
Reaches high school seniors and graduates and cc students with a specific Marine Corps message
Creates interest in the Marine Corps and a desire for information
Fulfills requests for additional information when the Marine Corps Fulfillment Center receives a Business Reply Card or a toll free call (1-800-MARINES) in response to direct mail |
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Term
| 4. What is the purpose of the Fulfillment Center? |
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Definition
| Screen out and eliminate duplicate leads and ensure only valid leads (PPC’s) are sent to recruiters |
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Term
| 5. What is the purpose of the Direct Mail schedule? |
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Definition
| To reach the targeted markets at the most critical or effective time to generate responses |
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Term
| 6. What is the purpose of the Recruiters Supplied Name Program? |
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Definition
| To allow recruiters to incorporate any names that they obtain into the Direct Mail System |
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Term
| 7. What is the purpose of RS Mailouts? |
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Definition
| To assist the recruiting efforts |
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Term
| 8. What types of RS Mailouts are authorized as limited supplemental mailouts? |
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Definition
Career Days/Job Fair
NROTC/MGIB
Youth Physical Fitness
Recognition Letters
Poolees
Musician Audition |
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Term
| 9. How is a Priority Prospect Card generated? |
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Definition
| A direct result of a request for additional information about the Marine Corps due either to media advertising or the DMP |
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Term
| 10. How is a Priority Prospect Card worked? |
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Definition
| Receive a two-part PPC from NCOIC |
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