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process by which a product or service is introduced and promoted to potential customers |
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the actions of a company or organization in promoting goodwill between itself and the public |
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offer an opportunity for a business or organization to engage and be "human" as well as to show the public you are listening and responding |
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needed to identify their brand and spread their message--- niche became "sibling reunification" |
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hosted training, engaged audience by offering something of benefit; delivered message to key stakeholders in attendance; targeted community engagement |
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responded to negative comments with a "kill them with kindness" attitude; engaged with "fans" |
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Spokane Police Department |
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