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Management Ch 2
n/a
17
Management
Undergraduate 3
03/14/2015

Additional Management Flashcards

 


 

Cards

Term
Macroenvironment
Definition
can influence strategic decisions Law/politics, economy, technology, demographics, social values, ecological factors/trends
Term
What is Porter's 5 Forces Model?
Definition
Competitors, Suppliers, Buyers/switching costs, threat of new entrants,
Term
New Entrants
Definition
Easier when entry barriers are low:
Government policy(patent laws)
Capital requirements(start-upcosts)
Brand identification(consumer brand loyalty)
Cost Disadvantages(Established economies of scale)
Distribution channels(supermarket shelf space)
Term
Substitutes and Complements
Definition
Substitue: Threat posed by an alternative
Technological change is typical source
Complement: Opportunity created when one product is used in conjunction with another.
Term
Resource Suppliers
Definition
People-schools
Raw Materials-producers, wholesalers, and distributors
Information-e.g, news media, researchers
Money-investors and creditors
Term
Supplier Issues
Definition
Price
Quality
Alternatives
Switching Costs
Term
Buyers:Customers
Definition
Final consumers-buy products finished form
intermediate consumers-buy raw materials to process and re-sell to final consumers.
May have great influence over price,quality,design,service.
Term
Environment Uncertainty
Definition
Complexity-How many issues? How interconnected
Dynamism-How much discontinuous change in industry?
Term
Responding to Uncertainty
Definition
Adapt to the environment
Influence the environment
Move to a new environment
Term
Independent strategy examples
Definition
Compete
Public relations
Legal Action
Political Action
Term
Cooperative strategy examples
Definition
Contracting-aggreements with outsiders to exchange informations/services
Coopting- absorb new outsiders into your company or its planning/leadership work
Coalition- get others to act jointly on political initiatives.
Term
Change your environments boundaries
Definition
Diversification
Merge
Acquire
Divest
Term
Trend Analysis
Definition
Enviromental trends
Economic trends
Social trends
Trends in demographic patters
technology trends
ecological trends
Term
Industry analysis(5 Issues)
Definition
Defining the industry
Choosing dimensions/criteria for analysis
Predicting behavior
addressing firm-level differences
Dealing with dynamism and innovation
Term
Strong Culture
Definition
Influnences how people think and behave
Common belief in the companys goals priorities and practices
Good if it encourages appropriate behavior
Term
Weak Culture
Definition
Few common Values
Confusion about corporate goals
Unclear guiding principles
Fosters conflict and poor performance
Term
Clues to culture
Definition
Mission statements,official goals
Business practices
Symbols,rites,ceremonies
Stores(myths,legends,and true stories)
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