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can influence strategic decisions Law/politics, economy, technology, demographics, social values, ecological factors/trends |
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What is Porter's 5 Forces Model? |
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Competitors, Suppliers, Buyers/switching costs, threat of new entrants, |
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Easier when entry barriers are low: Government policy(patent laws) Capital requirements(start-upcosts) Brand identification(consumer brand loyalty) Cost Disadvantages(Established economies of scale) Distribution channels(supermarket shelf space) |
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Substitutes and Complements |
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Substitue: Threat posed by an alternative Technological change is typical source Complement: Opportunity created when one product is used in conjunction with another. |
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People-schools Raw Materials-producers, wholesalers, and distributors Information-e.g, news media, researchers Money-investors and creditors |
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Price Quality Alternatives Switching Costs |
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Final consumers-buy products finished form intermediate consumers-buy raw materials to process and re-sell to final consumers. May have great influence over price,quality,design,service. |
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Complexity-How many issues? How interconnected Dynamism-How much discontinuous change in industry? |
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Responding to Uncertainty |
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Adapt to the environment Influence the environment Move to a new environment |
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Independent strategy examples |
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Compete Public relations Legal Action Political Action |
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Cooperative strategy examples |
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Contracting-aggreements with outsiders to exchange informations/services Coopting- absorb new outsiders into your company or its planning/leadership work Coalition- get others to act jointly on political initiatives. |
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Change your environments boundaries |
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Diversification Merge Acquire Divest |
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Enviromental trends Economic trends Social trends Trends in demographic patters technology trends ecological trends |
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Industry analysis(5 Issues) |
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Defining the industry Choosing dimensions/criteria for analysis Predicting behavior addressing firm-level differences Dealing with dynamism and innovation |
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Influnences how people think and behave Common belief in the companys goals priorities and practices Good if it encourages appropriate behavior |
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Few common Values Confusion about corporate goals Unclear guiding principles Fosters conflict and poor performance |
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Mission statements,official goals Business practices Symbols,rites,ceremonies Stores(myths,legends,and true stories) |
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