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As successful communicators, we create identity through: |
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-the seemingly precise -soft diction -business jargon |
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The three categories of imprecision are: |
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A words literal meaning is its |
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the root cause of many of the "diseases" of bad writing is: |
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-weak writing -obscurity -confusion -incorrectness -unattractiveness |
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Linton describes the five "common diseases" of government writing as the following: |
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-style is synonymous with who we are -style reflects the clarity of our thoughts -style provides the precision of our ideas -style gives voice to both meaning and sound -style represents a skill that can be acquired |
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the five attributes of style are: |
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To understand and develop a writing style that lets us communicate effectively in business, we need to know: |
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-selecting and using words appropriately -avoiding jargon -controlling readability |
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The following are the fundamental elements of establishing style: |
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-diction -sentence structure -sentence variety -imagery -rhythm -coherence -emphasis -arrangement |
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What are the factors that contribute to style: |
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A word's association and implications are its: |
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optimism,pessimism,devil's advocate, dilemma, beg the question, checkmate, gambit,stalemate, acid test, dead reckoning, underway, ego, psyche, phobia |
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What are some examples of "popularized technicality" |
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manipulating or adding new meaning to a word |
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Soft diction is characterized by: |
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The commercialization or language |
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The zap factor, simply put is: |
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-The specialized vocabulary of a science, are, class, trade, or profession -the hybrid speech of different languages -the use of long words, and a general awkwardness of expression |
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What are some examples used to describe Jargon? |
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Which of the following best represents the term "gobbledygook"? |
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-the number of different words per thousand words of text -the number of uncommon words -the number of simple sentences contained in a selection of 75 successive sentences -the number of prepositions per thousand words |
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These items are part of the original readability index: |
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Vocabulary load sentence structure idea density human interest |
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The new readability index includes the following items: |
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-steps and sub steps might be numbered -space might be added between tasks -parts might be color-coded -images might be enlarged |
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The text provides several ideas that help us transmit information at various paces: |
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The in-class research for the wall street journal was written at what level? |
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Style can also be described as "thinking our into ________" |
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_____ reflects the speed at which one can comprehend a piece of writing, and move through it. It must be proportional to the complexity of the subject. |
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Pace of info presented should be at a _______ speed if the information is familiar and is not complex |
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Imprecise terminology, which leads to vagueness, abstraction, and obscurity, is referred to as: |
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Words that have been taken out of context and stripped of their original meaning for popular use, with slightly distorted meaning are known as __________. |
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