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mana comm ch 6
bev. George
24
Management
Undergraduate 2
03/10/2011

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Cards

Term
Language
Definition
As successful communicators, we create identity through:
Term
-the seemingly precise
-soft diction
-business jargon
Definition
The three categories of imprecision are:
Term
denotation
Definition
A words literal meaning is its
Term
imprecision
Definition
the root cause of many of the "diseases" of bad writing is:
Term
-weak writing
-obscurity
-confusion
-incorrectness
-unattractiveness
Definition
Linton describes the five "common diseases" of government writing as the following:
Term
-style is synonymous with who we are
-style reflects the clarity of our thoughts
-style provides the precision of our ideas
-style gives voice to both meaning and sound
-style represents a skill that can be acquired
Definition
the five attributes of style are:
Term
method
Art
discipline
Definition
To understand and develop a writing style that lets us communicate effectively in business, we need to know:
Term
-selecting and using words appropriately
-avoiding jargon
-controlling readability
Definition
The following are the fundamental elements of establishing style:
Term
-diction
-sentence structure
-sentence variety
-imagery
-rhythm
-coherence
-emphasis
-arrangement
Definition
What are the factors that contribute to style:
Term
connotation
Definition
A word's association and implications are its:
Term
optimism,pessimism,devil's advocate, dilemma, beg the question, checkmate, gambit,stalemate, acid test, dead reckoning, underway, ego, psyche, phobia
Definition
What are some examples of "popularized technicality"
Term
manipulating or adding new meaning to a word
Definition
Soft diction is characterized by:
Term
The commercialization or language
Definition
The zap factor, simply put is:
Term
-The specialized vocabulary of a science, are, class, trade, or profession
-the hybrid speech of different languages
-the use of long words, and a general awkwardness of expression
Definition
What are some examples used to describe Jargon?
Term
wasted words
Definition
Which of the following best represents the term "gobbledygook"?
Term
-the number of different words per thousand words of text
-the number of uncommon words
-the number of simple sentences contained in a selection of 75 successive sentences
-the number of prepositions per thousand words
Definition
These items are part of the original readability index:
Term
Vocabulary load
sentence structure
idea density
human interest
Definition
The new readability index includes the following items:
Term
-steps and sub steps might be numbered
-space might be added between tasks
-parts might be color-coded
-images might be enlarged
Definition
The text provides several ideas that help us transmit information at various paces:
Term
10th grade
Definition
The in-class research for the wall street journal was written at what level?
Term
Language
Definition
Style can also be described as "thinking our into ________"
Term
Pace
Definition
_____ reflects the speed at which one can comprehend a piece of writing, and move through it. It must be proportional to the complexity of the subject.
Term
Faster
Definition
Pace of info presented should be at a _______ speed if the information is familiar and is not complex
Term
Soft diction
Definition
Imprecise terminology, which leads to vagueness, abstraction, and obscurity, is referred to as:
Term
popular technicality
Definition
Words that have been taken out of context and stripped of their original meaning for popular use, with slightly distorted meaning are known as __________.
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