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| Who designed the Adobe Garamond family in 1989? |
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| Who designed Agfa Rotis in 1989? |
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| who designed Helvetica in 1957? |
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| who designed Minion multiple master in 1991? |
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| Who designed Stencil that was released in June of 1937? |
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| Who designed Stencil that was released in July of 1937? |
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| who designed ITC America Typewriter? |
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| who designed FF Erikrighthand? |
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| who designed FF Justlefthand? |
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| study of the dynamic interaction between people and their environments, or as the science that seeks to adapt working conditions to better suit the worker |
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| the part of a letter extending above the x-height (as in b, d, f, g, k, l, t) |
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| the part of a letter extending below the baseline (as in g, j, p, q, y) |
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| the overall spacing between all characters in a block of text |
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| old style figures and ligatures |
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| - Two types of characters that used to be part of standard typeface families that are now found in expert sets: |
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- two or more sets of master designs are integrated into each typeface
- can have several design axes, inclduing weight, width, style and optical size
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| fonts providing that extra something |
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| - Combination characters that prevent the unhappy collision of a letter with a neighboring letter |
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| who designed Neue Helvetica? |
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| the dynamic range of each axis |
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| These master designs determine what is known as? |
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| the instruction of bitmaps to appear in regular, predetermined positions only |
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Two reasons to still use monotype fonts: |
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1. Imitate the time-honored and personal look of typewriters 2. to write plain text emails |
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| what happens when we read longer text? |
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- we don't look at individual characters; we recognize whole word shapes and see what we expect to see
- reason why we don't often spot typing errors
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| what is the outline of a word determined by? |
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- which letters jut up from the main body and which hang down
- aka ascenders and descenders
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| what do most graphic designers and typographers agree? |
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| only a handful of typefaces are needed for their daily work |
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| what does a complete font family give you? |
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| enough scope to solve all typographic problems in the setting of text |
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- available for many popular and practical typefaces
- increases their usefulness beyond everyday jobs
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| fulfill a particular function while achieving an aesthetic balance with the main dress |
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| what is the best way to add typographic impact? |
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| use extended typeface families such as Lucica, which include a sans serif and a serif; or a family such as ITC Stone, which has a sans serif, a serif, and an informal version |
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| what's a more daring way to add contrast and adventure to a typographic page? |
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| to invite members from other typeface families |
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| Haas (switzerland), Stempel and Linotype (Germany) |
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| other typefoundries that helped Helvetica grow |
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| what happens when letters get bolder? |
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- the white space inside them decreases, making them appear smaller than lighter counterparts
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| what happens when the thickness of the letter's stem increases? |
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| weight is added to the outsides of letters, making the bolder weights wider than their lighter cousins |
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| black, heavy, extra black or ultra black |
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| what letters are called when they are very bold |
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| what shouldn't you let a typographic device turn into? |
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- uses color anti-alisaing
- allows engineers to come up with more tricks to make bitmaps look acceptable toour eyes
- controls the smaller red, green, and blue subpixels, individually adjusting their intensity
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Adobe CoolType Microsoft ClearType |
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two software programs that come up with tricks to make bitmaps look acceptable to our eyes
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| what did mechanical typewriters give us? |
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controlling the space between individual character pairs in a line of text |
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| remove space between the offending pair of letters |
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| rule to remember about line space |
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| it needs to be larger than the ______ between words, otherwise your eye would be inclined to travel from the word on the first ____ directly to the word on the ____ below |
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| one of the best ways to keep the reader's attention on the content of your message |
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| keep the color of the printed text consistent |
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- what is common to every book design
- divides the page into areas that serve different purposes - columns of text, marginal comments, headlines, footnotes, captions, illustrations
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- length of a line of type
- governed by the width of the page, the size of type, and the number of words or characters per line
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| standard size of most magazines in the U.S. |
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Just van Rossum and Erik van Blokland |
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- first designers to get all the ingredients right when they grabbed everything looking like letters in their attic and scanned it
- designed FF Karton, FF Confidential, and FF Trixie
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| what do spreadsheets need? |
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