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Collection of related information about topic |
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Marketing based on a database |
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Market Information System |
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Files stored to track movement |
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Business finds a problem and fixes it |
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Data obtained for the first time and used to fix a problem |
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Data obtained by others for others |
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Combines natural observation with interviews |
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Observation while changing factors |
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Process of analyzing data |
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Asking customers questions |
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Small percentage of a large population |
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Observing customers through surveilance |
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