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lesson 8
lesson 8
13
Marketing
11th Grade
03/10/2014

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Cards

Term
customer relationship management
Definition
a system that involes finding customers and keeping them happy
Term
customer loyalty program
Definition
offer specail rewards to regual customers
Term
call report
Definition
report that documents a sale visit with a customer
Term
sales quota
Definition
dollar or unit sale goal set for the sales staff of goods
Term
personal selling
Definition
any form of direct contract beween a salesperson
Term
organizational selling
Definition
invovles sales that occur bewteen two or morew griups
Term
cold call
Definition
vist with out appointment
Term
telemarketing
Definition
person on telephone to make a sale
Term
extensive decision making
Definition
little or no experince
Term
limited decision making
Definition
soomthing you have purchsed befor but not regulary
Term
routine decision making
Definition
when you only need little information bout the product
Term
greeting approach
Definition
the sales person who welcomes you to the store
Term
service approach
Definition
the sales person who aske what you need
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