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lesson 7
lesson 7
15
Marketing
11th Grade
04/03/2014

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Cards

Term
brand
Definition
a name or word that identifies an organiztion
Term
brand name
Definition
word or letters repersneting a brand
Term
trademark
Definition
device that legally idbtififies ownership of a brand
Term
co-branding
Definition
branding that combines one or more brands to increase customer loyalty
Term
intermediary brand
Definition
brand that carries a name made by the wholesaler
Term
generic brand
Definition
brand that represent a genral brand
Term
brand equity
Definition
the value a brand has
Term
manufacturer brand
Definition
brand own by the producer
Term
signage
Definition
names may been seen on scoreboard and other places
Term
entitlements
Definition
one major sposer at an event
Term
facility entitlements
Definition
promotional rights to an entier stadium
Term
licensing
Definition
agreemwent that gives a company the right to use othwer brand name
Term
sponsorships
Definition
pormtinal vehicles that finacnally support sports events
Term
endorsements
Definition
celbrity to indorsd the product
Term
manufacture brand
Definition
a brand owner by the porduer of the brand
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