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the process and methods used to gather information analyze it and report findings |
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is a narrow concept that deals specifically with gathering bout market size |
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Marketing information system |
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set a procedures and methods that regularly generate stores |
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process of desiging creating and managing coustermers list |
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simply a collection of related information about a specific topic |
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online retailers automaticlly uploed small date files |
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Can be purchased fro, specialized companies to analyze existing and database |
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when a busines clearly identifies a problem and what is need to sovle it |
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data obtained for the frist time and ised specifically for the probalem |
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have already been collected for purpoes other then current study |
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information gathered though the use of survey |
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is a part of the taget population that represents the entire poulation |
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the actions of people are watch and recored either by cameras or by observers |
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is a ppowerful form of reseacrch that is combines natural obersvations with personal |
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research techniqus in witch rescarch is observer the result of cgangin |
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the result of promy and secondary |
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