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Les Medias 4
La publicite
45
Language - French
12th Grade
03/29/2009
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Cards

Term
acheteur/acheteuse
 Definition
buyer
Term
agence de publicite
 Definition
advertising agency
Term
annonce
 Definition
advertisement
Term
campagne publicitaire
 Definition
advertising campaign
Term
client/e
 Definition
customer
Term
clientele
 Definition
the customers
Term
concurrence
 Definition
competition
Term
deformer la realite
 Definition
to distort the truth
Term
efficace
 Definition
effective
Term
embarras du choix
 Definition
to much choice
Term
evoquer
 Definition
to evoke,to conjure up
Term
exageration
 Definition
exaggeration
Term
exploite/e
 Definition
exploited
Term
faire appel a
 Definition
to appeal to
Term
image de marque
 Definition
brand image
Term
informatif/ve
 Definition
informative
Term
insidieux/euse
 Definition
insdious, underhand
Term
invraisemblable
 Definition
unlikey, implausible
Term
marque
 Definition
make, brand
Term
mensongere
 Definition
deceitful
Term
mentir
 Definition
to lie
Term
panneau d'affichage
 Definition
billboard
Term
partial/e
 Definition
prejudiced
Term
publicitaires
 Definition
advertising executives
Term
publicite cinematographique
 Definition
cinema advertising
Term
publicite radiodiffusee
 Definition
radio advertising
Term
publicite televisuelle
 Definition
tv advertising
Term
reclame
 Definition
advertisement
Term
ritournelle publicitaire
 Definition
jingle
Term
slogan
 Definition
slogan
Term
snobisme
 Definition
snobbery
Term
usage l'erotisme
 Definition
use of sex
Term
ventes accrues
 Definition
increased sales
Term
tenir compte des realites
 Definition
to take into account the facts
Term
exploiter le sexe
 Definition
to exploit sex
Term
un produit de consommation courante
 Definition
an everyday item
Term
se laisser manipuler par
 Definition
to let oneself be manipulated by
Term
pour ne pas etre en reste avec les voisins
 Definition
to keep up with the Jones's
Term
au-dela des moyens de
 Definition
beyond the means of
Term
un incitation a consommer
 Definition
an encouragement to consumption
Term
une societe de consomation
 Definition
a consumer society
Term
inciter a depenser de l'argent
 Definition
to encourage you to spend your oney
Term
agir sur le subconscient
 Definition
to act on the subconscious
Term
faire appel a nos instincts primatifs
 Definition
to appeal to our base instincts
Term
le lavage de cerveau
 Definition
brainwashing
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